2. Sitemap: Set the XML sitemap to automatically update so that navigation stays current and keeps the latest information easily accessible for users and search engines.
3. Header Tags: Header tags are used to define HTML headings and organize page content. <h1> stands for the most important heading and <h6> means that information is the least important of the page. Headers make the layout of textual information easy for the reader.
4. Links: The purpose of website content is to serve the reader, so linking to other content within the site is beneficial for everyone: the company, the reader and the search engine. A page that expounds on a topic, issue or technique mentioned on a different page builds an internal link structure that Google loves and, as a result, boosts the ranking on SERPs.
5. URLs: Use a consistent URL version and redirect all the other versions to the preferred one. For example, redirect non-www to www, https to http, and the one without trailing slash to the one with trailing slash.
6. Keywords: Using short, keyword-rich URLs is another way to share information about the page content, as opposed to a URL that uses an ID number or another ambiguous parameter. Just make sure keywords accurately explain the page’s content succinctly. This information shows up in the SERs, and Google is also factoring this into their algorithm.
7. Metadata: Do not use duplicate page titles and descriptions in the code for pages. The page title shows up at the top of the browser window, and the title and description show up in the SERs. This is another opportunity to make information available to readers and search engines.
0 comments:
Post a Comment